Safety First
In the early ’80s, Founder, Michael Lerner was inspired to pursue a business opportunity in safety signs for car windows after a nerve-wracking trip driving his 18-month old nephew home.
He not only affected product innovation by creating new home safety solutions, more impactful packaging, and lower prices.
More than twenty-five years later, Safety First have a proven track record of putting Safety 1st with mums and dads around the globe. Along the journey, they have created a notable history of “firsts”, creating not only a comprehensive line of childproofing products, but a robust line of juvenile offerings ranging from monitors to strollers.
Today they are a proud part of Dorel Juvenile. While their ownership and the landscape of the juvenile products industry have changed over the years, their mission to provide innovative products designed to make your family safer and your life easier remains steadfast.
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