Health Lab
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Honest snacks
Health Lab was built on disruption and innovation.
It all started back in 2015. Founder Jess realised there was a gap in the market for wellness snacks – actually ‘healthy’ snacks that weren’t complicated, boring and most importantly that satisfied those 3pm sugar cravings.
Jess quit her job, sold her car for cash and started hand rolling protein balls in her kitchen. And let’s just say she hasn’t looked back since.
After the success of Health Lab’s wellness snacks, Jess saw an opportunity to combine her background in the beauty industry (from many years spent at L’Oréal) with her love and passion for wellness – launching the first beauty balls to market featuring vegan probiotics, with much more exciting innovation on the way.
Health Lab is dedicated to providing busy women with (actually) 100% natural and uncomplicated health and beauty snacks that help them thrive. You will discover that it's what's NOT in our honest snacks that really make them so special. We’re so proud of our clean ingredients, you'll notice that we now feature them on the front of our packaging - as we have nothing to hide.
The Health Lab portfolio now features plant-based protein balls, probiotic beauty balls, whey protein balls, protein smoothies, kids snacks and some really exciting innovation.
Health lab is a lifestyle brand that engages with women, proving that healthy eating can be fun and convenience doesn’t have to mean compromise. Let’s just say we are changing what it means to be a snack brand.