Jack and Jill toothpaste was born in Melbourne, Australia in 1949. As well as Melbourne, they are excited to have a base in the UK as well.
It has been their family business for more than twenty years….
A few years ago, Jack and Jill founders had their first child and immediately joined many parents the world over who are concerned about the current environmental issues and the direct effects they have on our children. They started to question everything he came into contact with, not wanting to expose him to unnecessary additives and chemicals, and felt frustrated at the lack of choices in early childhood oral hygiene. With their background as pharmacists, they set out to formulate the absolute safest toothpaste for our kids and yours. In the process, they also made it the most fun & yum!
Jack and Jill toothpaste is 100% safe for young children – especially because they have a tendency to swallow it! All Jack and Jill packaging is designed to be appealing to children and is cute enough that parents won't mind them sitting on their bathroom vanity. Alongside the toothpaste they have designed and manufactured the first children’s toothbrushes that are made of cornstarch, and are therefore biodegradable and recyclable, and also cute?
At Jack and Jill they believe that businesses have an obligation to the environment, that’s why they have formulated an all natural, hypoallergenic toothpaste with organic ingredients, and designed their packaging to be minimal, recyclable and BPA Free.