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All4Ella

Pram pegs, pure cotton muslin wraps and milestone blocks are designed in Australia by the All4Ella team.

In 2013, struggling to get her new baby Ella to go to sleep while in her pram, Carla Carroll found a huge gap in the baby market – premium quality, double weave muslin wraps, and pram pegs to keep the muslin securely in place. Carla discovered that these soft, gentle cotton wraps, secured with brightly coloured pegs, were the perfect way to protect her baby from the wind and bright lights, ensuring total breathability and allowing little Ella to get to sleep.
 
Together with Sales Director Debra Dascal, Carla used her experience as a senior buyer for a large national company to help her turn All4Ella into the hugely popular brand it is today.
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Picture of All4Ella - Milestone Blocks Black (White)
Milestone Blocks are a creative way to document pregnancy, a newborn baby or even an older child, ensuring a milestone is never missed. These Milestone Blocks are the perfect solution. Each set includes 3 Blocks: – 2 x Number combination Blocks – 1 x Blocks with Weeks/Months/Years/Grade
Picture of All4Ella - Milestone Blocks Neutral (Wood)
Milestone Blocks are a creative way to document pregnancy, a newborn baby or even an older child, ensuring a milestone is never missed. These Milestone Blocks are the perfect solution. Each set includes 3 Blocks: – 2 x Number combination Blocks – 1 x Blocks with Weeks/Months/Years/Grade